4-5 times per year, our Hub offers regional courses that include funded customer discovery travel to a specified industry conference or event.
These “Hybrid format” courses are uniquely focused on technologies within in a particular industry vertical (e.g., Biotech, Agtech, Optics, Clean Energy).
Each hybrid format course is ~1 month long and begins virtually, then transitions to an in-person format, before concluding virtually again.
During the first two weeks, teams learn how to:
- Identify target customer segments
- Develop hypotheses about the value proposition you offer each customer segment
- Find and effectively interview potential customers about their problems/needs
The course then goes on the road! Teams and instructors travel to a specified industry conference or related event for 3-4 days. At the industry event, teams receive additional training, then conduct in person customer discovery interviews with conference attendees and report out on their interview progress.
After returning from the industry event, teams have another week to complete more interviews virtually. In the final class, they present their findings, receive more coaching, learn about other local entrepreneurship programs, and receive information about applying for the national I-Corps Teams program, and SBIR/STTR grants.